You need to upgrade your adobe flash player to enjoy Nissan website.
Download: Flash Player
|
 |
 |
|
| News |
|
| |
|
| 2011 09 18 : Nissan India launches India’s first Performance Drive Program in the sports car segment for its iconic Nissan 370Z |
| |
| |
- Experiential Marketing program, an innovative effort by Nissan India towards tapping the affluent market.
- Interested buyers to get a lifetime opportunity to experience Drifting and training session with legendary drifting champion Terry Grant.
|
|
|
|
Chennai, 18 September 2011: Nissan Motor India today launched India’s first Performance Drive Program, in the sports car segment for its iconic sports car Nissan 370Z. The innovative experiential marketing program is conceptualized with an aim to tap the booming potential of sports cars in India and attract the affluent segment towards the world’s most affordable sports car.
|
|
The Nissan 370 Z which symbolizes the ultimate sports car for enthusiasts and zealots around the world, demonstrated a stunning performance of drifting act in Madras Motor Sports track by the drifting legend himself Mr.Terry Grant. Terry gave a hands-on experience to the potential customers in the cult product Nissan 370Z, well known for its drifting skills and performance. He not only trained them on sports car driving skills but performed a breath-taking drifting act along with them.
|
|
Speaking about the zealous car, Mr.John Kullu, Head-Corporate Planning said, “The demand for Sports cars has never seen a lull despite the surge in fuel prices. In such an economy we believe in setting a new yardstick in measuring sports cars than established benchmarks. The ‘Z’ experience is not just about driving the car but understanding its meticulous attention to detail and sharing an unbridled passion to make the ride as interesting as possible, which we aim to achieve with Terry”.
|
|
According to Mr Dinesh Jain, CEO, HAI “Our experiential programme is purely targeted at adrenaline-hungry and individual customers looking for genuine sports car credentials. Considering the safety packed features, enhanced quality all around, and precision-crafted performance package, the 370Z is unarguably the best choice. So not only can the successful, energetic, and thrill-seeking target customer enjoy one of the finest sports cars ever made in the 370Z, they can also indulge in opulence by selecting the best car for the best price.” The drifting legend Mr Terry Grant feels “Racing tracks are the best place for a person to experience the capabilities of any Sports car and test its performance which you cannot test otherwise. Nissan 370Z is a smart choice for a customer globally because it’s very high on performance as compared to other competitors and yet affordable.”
|
|
The 370Z is the sixth-generation of the Nissan Z-car line, succeeding the 350Z. It is powered by a standard 333 PS and 363 Nm Torque, VQ37VHR 3.7 L double overhead camshaft (DOHC) V6 engine with variable valve event and lift control (VVEL). The 370Z comes with a two-seat layout, built around a deeply scooped instrument panel with a full-length centre console separating the driver and passenger’s seat. In the rear is an open cargo area with enhanced storage and accessibility.
|
|
Nissan Motor India has associated with JK Tyre to roll out this program at the 14th JK Tyre National Racing Championship Chennai.
|
|
|
| |
 |
|
|
|
|
