Nissan X-trail And National Geographic Channel Present X-treme Trail Powered By Reliance Netconnect

2011 11 03 : Nissan X-trail and National Geographic Channel present X-treme Trail powered by Reliance Netconnect

The adventure reality show will be simultaneously telecast on 4 channels

New Delhi, November 3, 2011: National Geographic Channel and Nissan will give television viewers an experience into the unchartered terrains of India through its new adventure reality showX-treme Trail. The 6 part series, premiering on November 5th, for the very first time, will be telecast simultaneously on National Geographic Channel, Fox Traveller, Star World and Channel V.

National Geographic Channel, known for its unrivalled imagery and powerful storytelling will showcase the art and science of off-roading through the journey of the 8 contestants on the show.From the selection and training, to battling the rough topography of the dunes of Rajasthan, the dense jungles of Rajaji National Park to the trans-Himalayan ranges in Himachal and Ladhak, the chosen contenders will show their mettle on the road in the SUV from Nissan - The X-trail. The final winners will get a chance to pay homage to the Indian Army warrior as their final drive takes them to the highest battle field on earth, Siachen Glacier.

On the occasion of the series launch, Nissan unveiled the new X-treme Trail limited editionof Nissan X-Trail which commemorates the drivable feat achieved in India by Nissan SUVs. Priced at INR 2,278,928LE-Grade (ex-showroom, Mumbai), the SUV has added 10 new featuressuch asTouch Screen Navigation System, Rear Spoiler, X-treme Trail Decal, Door Visor Set etc.all adding to the comfort and ease of off-roading on Indian terrains.

Commenting on the premier of X-treme Trail, Ramon Chibb, Senior Vice President - Content, National Geographic Network India said, “Nat Geo has always worked with like-minded brands on creating some of the most iconic properties in the past. Adventure and exploration is in the DNA of National Geographic Channel and through our association with Nissan for X-treme Trail, we will bring out the powerful imagery of the extreme Indian terrains through an adrenaline pumping drama. The expedition was a unique experience.A grand adventure across 4,000 kms of extreme terrain, a grueling 32 day shoot with a crew base of more than 40 people.We are very excited about this initiative as this is the first time a reality adventure show of Nat Geo will be telecast simultaneously on four different channels - Nat Geo, FOX Traveller, Star World and Channel V.”

Unveiling the limited X-trail Edition to coincide with the occasion, Mr. Dinesh Jain, CEO, Hover Automotive India, Nissan’s Sales & Marketing Partner in Indiasaid, “Brand Nissan is known for its product Innovations around the world. Nissan X-trail with the new 2.0L M9R fuel-efficient diesel engine combined with the most capable ALL MODE 4X4-i system makes it a unique vehicle in its class. In the X-treme Trail program, the Nissan X-trail has surpassed the expectations of all 19amateur drivers and the two final winners who successfully drove it to one of the most difficult terrains in the world -the Siachen Glacier, which also reconfirms the claims that the car is perfectly designed for city as well as off-road driving. We would like to mark this program by launching an X-treme Trail Limited Edition of Nissan X-trail which will enhance the driving experience for anyone who enjoys SUV experience. The limited edition will be on sale from the month of Nov’2012 at all Nissan 45 dealerships accorss India”.

X-treme Trail will premiere on Saturday, 5thNovember at 8 pm on National Geographic Channel, Fox Traveller, Star World and Channel V. The series is being extensively promoted through a 360 degree marketing campaign including outdoor advertising, print and radio.

Nissan & National Geographic Channel are also holding a contest wherein participants can log on to www.natgeotv.co.in/xtremetrail and submit their ‘X-tremeadventure’ stories. The 4 best entries will win an adventure trip to Rishikesh.

About National Geographic Channel India
National Geographic Channel India launched on July 1st, 1998. Its programming covers adventure and exploration, natural history, science, wildlife and people of the world. The National Geographic Channel is currently distributed to over 45 million homes in India and on an average gets over 54 million viewers a month. For more information, please visit www.natgeotv.co.in.

National Geographic Channels International (NGCI)
National Geographic Channels International (NGCI) invites viewers to live curious through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Television (NGT) and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGT and FOX Networks Group) is available in more than 380 million homes in 163 countries and 37 languages.

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