Rolls out fifth phase of customer service campaign in India
KOLKATA, India (May 10, 2016): Nissan’s customer service campaign today entered into its fifth phase with the start of the Happy with Nissan campaign. The campaign will run for 7 days from 10th till 17th May, 2016 across India. Nissan will host a series of camps across 147 locations in 123 cities to improve customer satisfaction.
The campaign includes 60 point free vehicle check-up as well as customer-focused communications to educate customers about the benefits of authorised Nissan service centres and the use of Nissan genuine spare parts, oils and accessories.
‘Happy with Nissan’ is a customer outreach initiative that serves as a platform for Nissan’s service team to proactively re-connect with their customers and provides an opportunity to thank and delight them with great after sales service offers. Nissan has delighted 75000 customers since the start of the campaign from 2014 (Year).
Kicking off the campaign, Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said, “At Nissan, we are committed to customer satisfaction and believe in offering a flawless after sales experience to our current as well as prospective customers. Recently, Nissan was ranked third in the prestigious J.D. Power Asia Pacific 2015 India Sales Satisfaction Index (SSI) study, a recognition of the brand’s commitment in this effort. Nissan is taking all possible steps to provide customers with a superior ownership experience and ‘Happy with Nissan’ campaign is one such major endeavours to reach them.”
Sanjeev Agarwal, VP – Aftersales, Nissan Motor India Pvt. Ltd. said, “The campaign gives a unique platform to connect with our customers, and offer quick and effective services them. It also acts as a feedback mechanism wherein we take inputs from our customers and try to incorporate them in our future products and services. It has been received well by our customers over the years.”
Customers visiting the service camps between 10th and 17th May, 2016, will be entitled to a free car check-up, top wash and 20% discount on labour charges. The customers can also opt for Nissan and Datsun Extended Warranty at special discounts. Other benefits include discounts up to 20% on Nissan Genuine Accessories and assured gifts.
Special engagement activity zones at all dealerships have been created to enhance the entire experience for the customers and their family members. This includes Mehendi for women, drawing competition for kids along with few community-based activities likes tree plantation, blood donation camp, Swachch Bharat drive to name a few.