Chennai/Delhi (Sep. 6, 2018) – Nissan has announced its strategy for India that will see the company launch new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its Alliance partners in the country. Under the strategy for India market Nissan aims to:
Launch a product offensive
Enhance both the Nissan and Datsun brands
Strengthen network and teams
Lead with Digitisation
“Nissan is committed to India and has built the foundations to succeed.” said Peyman Kargar chairman of Nissan in Africa, the Middle East and India, and senior vice president. “Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
Since 2010, Alliance has invested 61 billion INR in India and will continue to focus on the Indian market to further develop its engineering, research and development and manufacturing operations in India.
The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Centre for India in Chennai. Further the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries.
The continued commitment to the Indian market will be driven by a three part plan focused on people, processes and product innovation:
“In the coming years in India we will grow and our workforce will shift towards highly skilled jobs to lead the technological changes coming to the auto industry in India,” said Peyman Kargar. “Our aim is to ensure our operations in India are best in class, and that India becomes an even more significant global hub for Nissan and the Alliance in manufacturing, engineering and research and development. Our strategy in India is to invest i talent and people.”
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100 percent subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across the hatchback, MUV, SUV a nd sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit www.nissan.in.