The Nissan Motor Co., Ltd., conducts the Nissan Safety Driving Forum (NSDF) in India as part of its safety driving promotion activities. The program began as an annual activity in 2012. In its initial phase it covered three main Indian cities – New Delhi, Mumbai and Chennai – and since then has gradually expanded to several additional cities across India.

This year, NSDF would reach 8 new cities – Chandigarh, Jalandhar, Jaipur, Vadodara, Nagpur, Chennai, Mangalore and Kochi. The overall reach and engagement levels have phenomenally grown and NSDF has effectively reached close to 2 lakh citizens. It continues to stay committed to its core objective of promoting safe driving behaviour in India.

Compared to the previous year, NSDF has witnessed an impressive 126% growth in the sensitisation of wearing seatbelts. In addition, NSDF also conducts live simulated experiences to understand how safety features function through a simulated car crash. A 360-degree turn over highlights the use of seatbelts, while sessions on road safety emphasises on road etiquette to stay safe.

Under its Blue Citizenship CSR umbrella, NSDF by Nissan works to build awareness of safe driving in India. NSDF encourages drivers and passengers to wear seatbelts, and participants learn through interactive activities the importance of wearing seatbelts.

Nissan seeks to support reducing fatalities and injuries caused by traffic accidents, and NSDF represents the company's commitment in contributing to young, vibrant and mobile India.

About Blue Citizenship

Blue Citizenship is the commitment of Nissan Motor Co., Ltd. to realise our vision of Enriching People's Lives. We commit to our customers, shareholders, employees and the communities where we do business to deliver engaging, valuable and sustainable mobility for all. Through our business activities, we aim to create economic value and to actively contribute towards the development of a sustainable society.