Nissan main ICC sponsor until 2023

Nissan has signed an eight-year deal with the International Cricket Council (ICC) that runs through 2023. The deal includes the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events for the next 8 years. This may seem like a big deal for cricket lover specially in the Indian sub-continent but the global car maker has been involved in sports through UEFA Champions League, Rio 2016 Olympic Games, also their brand ambassador for the GT-R is the world’s fastest man – Usain Bolt.

So what does this partnership mean for the Japanese automaker and for us fans?

Nissan’s latest campaign witnesses cricketer Irfan Pathan bowl over joggers in an unexpected cricket match bringing back nostalgic moments from everyone’s childhood.

Cricket is a religion in India and certainly for those who connect with it, there is nothing beyond the game. But also happens to be the case with cricket lovers globally and targeting this group, Nissan announced its major eight-year deal with the International Cricket Council (ICC) strengthening ties with the global sport as a sponsor. During the period, the automaker will sponsor a host of global events including the Champions Trophy, World Twenty20, Under 19 tournaments, Women’s Cricket and qualifying events, among others.

In a country like India where cricket is not just a sport but a religion followed by people from all walks of life, each one of us have worshipped this game at some point in our lives. You have loved the game so much that you would desperately wait for the sun to come up to drag your bat out and start playing. Amongst many memories of your childhood, here are some that you will relate to if you have played cricket as a kid.

1. Ground Or No Ground, You Have Played Cricket In The Narrowest Of By Lanes Including Your ‘Galli’ (Street)!

2. On Every Birthday You Have Secretly Wished That Somebody Gifted You A New Cricket Bat.

When it comes to the highest stakes in sporting events, World Cups of Cricket and Football, and the Olympics are religiously followed by the fans across the world. Brands reckon the success of these tournaments and mark their presence felt to their prevailing and potential customers through these sporting events. Adding to this list on brands is Nissan who has recently associated with the International Cricket Council (ICC) for major global cricketing events.

This 8 year deal with ICC confirms Nissan as a global sponsor of cricket’s international tournaments, which includes dedicatedly followed tournaments like the ICC Cricket World Cup, ICC Champions Trophy, ICC World Twenty20, Under 19 and Women’s Cricket qualifying events.

If you give it a thought, the Japanese carmakers and the game do have a lot in common. Right from pushing boundaries, taking risks and surprising to inspiring millions, Nissan seems to have played a masterstroke from the sweet spot of the bat with this association with ICC.

Cricket is a game that can connect with us so intimately that when it is on, it can put everything on halt. I remember cricket matches being a family bonding time when we were young. The world cup matches would then percolate to the streets and transform into ‘galli cricket’ and the passion of those matches would generate future cricketer superstars. I too have played a lot of  street cricket in my childhood. My brother has sacrificed innumerable jeans which used to get torn from the knees trying to perfect a catch.

Recently the car giant, Nissan has tied up an eight-year deal with the International Cricket Council (ICC) to promote and create innovative ways to  bring fan focus back to cricket.

Cars and Cricket ?

Remember those days of gully cricket? When you would run around in the streets holding a bat and ball or the wickets, cheering your win.  Those days are long gone and now all you do is spend time on your phone, talking to people who you don’t even bother talking to. Don’t throw away you life this way. Spending your time away doing mundane chores day after day leaves life with no meaning.  You are just existing then, not living.

But guess what, Nissan has decided to bring the childhood flavour back into your life. The brand is the proud global sponsor of ICC for 8 years. ICC partnership is an example of Nissan’s dedication to sports – including UEFA Champions League, Rio 2016 Olympic Games, GT-R ambassador Usain Bolt and many more. Nissan partnership with ICC also includes the rapidly growing international ‘Women’s Cricket’ and the global ‘Under-19’ game. For Nissan cricket is the perfect partner to articulate the brand values of accessibility, excitement and pure fun. With this partnership Nissan’s aim is to share excitement of the game and its cars with cricket fans around the world. ICC – Nissan’s unique blend of innovation & excitement, passion & energy of cricket will create something special for all the cricket enthusiasts across world.

Nissan’s sports commitment sees the auto manufcaturer step in as global sponsor of International Cricket Council (ICC) for 8 years. The multiyear deal runs through 2023. During this time Nissan will sponsor ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, Under 19 tournaments, Women’s Cricket, and qualifying events.

The ICC partnership signed in mid October 2015 is a strong peg in Nissan’s sports sponsorship strategy and helps take the Japanese carmaker to global cricket enthusiasts and fans. As global partner, Nissan’s rights include extensive in-venue activation, broadcast and digital rights at ICC events. Beside ICC, Nissan is currently associated with UEFA Champions League, Rio 2016 Olympic and Paralympic Games, Olympic Teams of Great Britain, Mexico and Brazil, National Collegiate Athletics Association, the Heisman Trophy, City Football Group, and GT-R ambassador Usain Bolt.